Executive Director, Strategic Leader, Brand Storyteller

A highly versatile marketer with deep health & wellness and e-commerce experience. I’ve helped build and re-rebrand billion-dollar brands, launched high-growth startups, and everything in between. I’m a results-oriented leader who rallies teams to deliver excellence, a problem-solver who sees only opportunities. Areas of expertise include brand positioning, creative strategy, and storytelling; market research, customer insight and engagement; full-funnel marketing, and business and marketing analytics—just to name a few.

 

The Big Idea

The most powerful thing for me is what happens when we find that insight or trigger that will help a brand stand for something big in the hearts and minds of its consumers. It’s the driving force behind great storytelling.

Strategy & Storytelling

You can tell an idea has depth when it comes to life in a full-funnel story that compels loyalty and drives the right kind of action from awareness to purchase. It’s what turns a product or service into a brand.

Activation

Life consists of key moments in time, strung together by the ordinary. The best activations are there through it all, in ways that matter. It’s how brands stay relevant and indespensable.

This page is not finished. Come back later for more.

I’ve been busy helping others build their brands. I like to say I’m the cobbler and my website has no shoes. in the meantime, check my LinkedIn page to learn more about me. Or shoot me an email at tamara@tnbstrategies.com. I’d love to hear from you.